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UK National And Global Store Programme

The cycling world has seen massive changes and a surge in popularity in recent years. Advancements in technology and high-profile athlete successes have seen the industry go from strength to strength.

Giant is the worlds largest bicycle manufacturer and we at Whiteroom have been honoured to continually evolve their consumer-centric experiences in retail for over eight years. Along with Giant, we have pioneered a new bicycle retail experience, converting the traditional hobbyist high-street bicycle store into a powerful ROI-focussed brand experience.

Swansea 10

National brand stores

Swansea 11

National brand stores

Swansea 12

National brand stores

Swansea 13

National brand stores

Swansea 7

National brand stores

Swansea 8

National brand stores

Swansea 9

National brand stores

The Stores

We have designed and installed over 20 stores nationwide, as well as multiple partner shop-in-shop stores. Here’s a visual flavour — from flagship stores in London, warehouse units in retails parks in locations such as Swansea and Newcastle, and boutique stores in locations such as Cambridge and York.

Visual Communication

The branding and print team have developed a 'house style' for the brand that's applied to every store we open. We introduce local touches, using famous landmarks in the areas, to bring a connection back. It's a clean bold style that's designed to last, with minimal seasonal updates.

The Builds

We have a set installation team that only work on the Giant store projects. They too travel the country, working on all store related projects. By keeping the same team for every project, we save costs through experience and efficiency.

Our project managers handle every third-party service and skilled labour, to make every install seamless and open on time.

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